Plain language, because that is how we do everything else.
This policy explains how The Bougainvilla Pte. Ltd. collects and uses personal data, in line with Singapore’s Personal Data Protection Act. Last updated July 2026.
When you enquire, buy, sell, or trade with us, we may collect your name, contact number, delivery address, and the details of your transactions with us, including pieces purchased and any trade-in credit or Buyback Promise records held in your name. Most of this reaches us through WhatsApp or email, because you chose to send it.
We use your data to respond to enquiries, arrange valuations, deliveries, and collections, maintain accurate records of purchases, credit balances, and Buyback Promise eligibility, and contact you about your own transactions. We do not send marketing messages unless you have asked to hear from us, and we do not sell or rent personal data to anyone.
Only what is necessary, and only with parties who need it: delivery partners receive your name, contact number, and address to complete a delivery, and payment providers process payments under their own terms. We may also disclose data where the law requires it. Conversations held on WhatsApp are additionally subject to WhatsApp’s own terms and privacy policy.
Transaction records are retained for as long as needed to honour the Buyback Promise, maintain credit balances, and meet our legal and accounting obligations, and no longer than that.
You may ask us at any time what personal data we hold about you, ask us to correct it, or ask us to delete it where we are not legally required to retain it. Message us on WhatsApp or write to hello@thebougainvilla.sg and we will respond promptly.
Questions about this policy? Message us on WhatsApp.